Matthew Hall

Signage by Shook Kelley and D|Fab. Photos by 2020 Lawrence Anderson.

Signs Speak Up

Matthew Hall
Ion Art (Austin, TX) completed this freestanding neon sign for Southwest Theaters.

Neon Glows On

Matthew Hall
Increasingly comprehensive software is helping signmakers better estimate what to charge – and much more.

The Price is Right – Or is It?

Matthew Hall
Top executives talk industry shifts, new technology, succession planning – and how to survive the next recession.

Sign Franchising Trends

Matthew Hall
A trio of design experts discusses the changing world of hotel signage.

Beyond the Rectangle

Matthew Hall