Jeff Russ

Company
Signs of the Times
Occupation/Title
Designer

Whole Lotto Love

Jeff Russ
Geno's Steaks standout cheesesteak sign

Steaking Their Claim

Jeff Russ

Christkindlmarkt

Jeff Russ

Photo Finish

Jeff Russ
Counterintuitive color usage (such as a yellow sky) and type outlined in a tint lighter than its fill hue can create a bit of unexpected excitement. Making the most important text larger than the rest is a simple device often used to imply the information hierarchy. Using color to denote secondary information is a more subtle, but equally effective, technique.

Fonts of Wisdom

Jeff Russ
Denver's Union Station owns a historic electric sign

The Station Agent

Jeff Russ
Anime robot Gundam at DiverCity Tokyo Plaza

Gundam Style

Jeff Russ
You don’t need a sunny day on Sanibel Island to take a nice photo of your sign, but it helps.

Picture Perfect

Jeff Russ
An aptly-named sign in Badlands National Park.

Park Service

Jeff Russ
Last Look: A timeless "BAR" sign in Rome.

The Eternal City

Jeff Russ