Jeff Russ

Company
Signs of the Times
Occupation/Title
Designer
Sign satire is central to Universal Studios’ The Simpsons Ride.

Funhouse Mirror

Jeff Russ
Last Look: An imposing sign at Titanic Belfast

That Sinking Feeling

Jeff Russ
Photos by Steve Ziegelmeyer

Heavy Duty Light

Jeff Russ
Last Look: An American-looking park entry sign at Mount Robson Provincial Park

Rocky Mountain Hi

Jeff Russ
Last Look: The neon glow of Seattle’s Pike Place Market

Pike’s Pique

Jeff Russ

Whole Lotto Love

Jeff Russ
Geno's Steaks standout cheesesteak sign

Steaking Their Claim

Jeff Russ

Christkindlmarkt

Jeff Russ

Photo Finish

Jeff Russ
Counterintuitive color usage (such as a yellow sky) and type outlined in a tint lighter than its fill hue can create a bit of unexpected excitement. Making the most important text larger than the rest is a simple device often used to imply the information hierarchy. Using color to denote secondary information is a more subtle, but equally effective, technique.

Fonts of Wisdom

Jeff Russ