Jeff Russ

Company
Signs of the Times
Occupation/Title
Designer
Bright colors, bold fonts and intricate illustrations are implemented to attract attention and create brand loyalty. Sound familiar?

Types of Beer

Jeff Russ
Lafitte for a King

Lafitte for a King

Jeff Russ
An iconic soda sign in New York City

Say Pepsi, Please

Jeff Russ
Relax, the bodywork is sound on these deceptively wrapped hot rod racers. The rust bubbles, dirt and grime are all part of the complete wrap, purposely created to make the cars look like they were driven hard and put away wet.

Ridin’ Dirty

Jeff Russ
A Googie-style gas sign in the Moroccan Sahara

Mirage Garage

Jeff Russ
A Game of Thrones-themed tour of ancient and distant signs

Signs of Ice and Fire

Jeff Russ
Last Look: A 46-ft.-tall neon sign atop Target Field

Twinning

Jeff Russ
Sign satire is central to Universal Studios’ The Simpsons Ride.

Funhouse Mirror

Jeff Russ
Last Look: An imposing sign at Titanic Belfast

That Sinking Feeling

Jeff Russ
Photos by Steve Ziegelmeyer

Heavy Duty Light

Jeff Russ