Brewed to Life
Letterfab (Gretna, LA) recently fabricated a special collection of channel letters to commemorate the return of Dixie Brewing Co. to its native New Orleans. The old-style letters were internally illuminated with incandescent bulbs, then installed in a temporary beer garden that Dixie hosts prior to every home game for the NBA’s New Orleans Pelicans. After Hurricane Katrina forced Dixie to close its doors over a decade ago, Dixie outsourced its brewing operations to Wisconsin. However, Pelicans owner Tom Benson bought a majority share in Dixie in July and reportedly plans to construct a Dixie brewery in New Orleans.
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