Jedi Sign Trick
Cima Network (Montgomeryville, PA) helped a New York City movie theater promote Star Wars: The Last Jedi with some unique sign work. Working on Regal Cinemas E-Walk Stadium 13 & RPX, a theater located near Times Square, and following a concept by Peak Advertising (Los Angeles), Cima changed the theater’s blade sign to say “Rebel,” a nod to the rebellious Resistance that battles the imperious First Order in The Last Jedi. Cima fabricated 4-in.-deep letters armed with red LEDs and red vinyl polycarbonate to temporarily replace the removed covers and faces.
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