Jedi Sign Trick

NYC theater receives a Star Wars-themed sign adjustment from Cima Network.
Cima Network's Star Wars-themed sign adjustment

Cima Network (Montgomeryville, PA) helped a New York City movie theater promote Star Wars: The Last Jedi with some unique sign work. Working on Regal Cinemas E-Walk Stadium 13 & RPX, a theater located near Times Square, and following a concept by Peak Advertising (Los Angeles), Cima changed the theater’s blade sign to say “Rebel,” a nod to the rebellious Resistance that battles the imperious First Order in The Last Jedi. Cima fabricated 4-in.-deep letters armed with red LEDs and red vinyl polycarbonate to temporarily replace the removed covers and faces.


Signs of the Times February 2019

Digital Edition

Enhance your Signs of the Times reading experience by exploring our interactive digital edition. Receive it in your inbox by subscribing online.

Recent Projects