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Beginner's Guide?

Hello, I've recently developed an interest in the LED sign industry and would like to know if there is any kind of overview out there that goes over the basics of sign technology, specifically programming displays for them and the hardware involved in that.

Is it possible for me to display my graphics on any LED sign I come across or do certain sign companies like WatchFire require you to use their proprietary software (as I have come across on their site)? Is there a software standard that's used across several different sign companies?

Any info at all on guiding me in this field would be greatly appreciated.