Get started with logo design: 10-step guide
Before you embark on logo design, you must understand what a logo is and what it is supposed to do. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing they symbolise, not the other way around - logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names - Jacob, Emily, Tyler - rather than by the confusing and forgettable description of ourselves such as 'the guy who always wears pink and has blonde hair'. In this same way, a logo should not literally describe what the business does but rather identify the business in a way that is recognisable and memorable.
It is also important to note that only after a logo becomes familiar does it function the way it is intended to do, much like how we must learn people's names to identify them. The logo identifies a business or product in its simplest form. Here are 10 vital tips you need to consider on your way to the perfect logo.