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The mobile app market is Andaman evolving rapidly. As of June 2014, there were more than 140 billion mobile apps downloaded. And according to Business Today, the downloads in India alone is expected to grow from 1.56 billion in 2012 to 9 billion in 2015. Such statistics re-instate how there is a parallel market place growing at an aggressive rate. And businesses who are present on this board will succeed in gaining market share.
A Nielsen report reveals that smartphone owners aged 25-44 use the highest number of apps per month (averaging 29 apps), while 18-24 year-olds spend the most time on them (37 hours, 6 minutes). What drives the growth of this market is the convenience brought to the end user. While websites are information-oriented, apps are task oriented and the entire process is quick, easy and economical. And the ability to be used anywhere, anytime brings about great efficiency in the process. Thus over 85% of users prefer mobile apps to mobile website claim Compuware. In-fact as per a report by MarketingCharts, in 2014 time spent on mobile apps rose by 43.7% as opposed to a decline of 3.5% on the time on websites.