Electric Signs

YCD Multimedia Combines Retailix® Software and HP Hardware

Published

13 years ago

January 6, 2011

Susan Conner Signs of the Times January 2011 Issue

YCD Multimedia (NYC) has integrated YCD|RAMP™ (Retail Advertising & Merchandising Platform, Retalix® Store and Customer Marketing solutions and HP’s retail hardware solutions to allow grocery and convenience-store retailers to automatically generate in-store, digital-media promotions. Digital-signage campaigns can be fully integrated with a point-of-sale platform, to ensure compliance with in-store promotions. Relevant content, such as product price and availability, is triggered in real time. Optimal, suggestive-selling capabilities can be integrated with the loyalty system; built-in measurement and reporting tools allow campaign-impact analysis and optimization.

The combined solution is fully compliant with HP’s new line of retail products, which address the requirements of retailers using POS digital media.

(646) 237-8100; www.ycdmultimedia.com

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