Window Graphics Bring Outreach Curbside

Storefront, vinyl-clad fenestrations grab attention for a charitable organization
Jan 12 Velazquez window 1.jpg

High-profile retail stores and restaurants aren’t the only organizations that depend upon on-premise signage. Window graphics’ curb appeal is exponentially more vital to charitable or non-profit organizations that chronically work through drum-tight budget restrictions.

Manny Velazquez, a 25-year, sign-design veteran and proprietor of Houston-based Manny Velazquez Creative, fabricated window graphics for Second Chance Outreach Inc. & Consulting LLC, a religiously based, Houston organization that counsels past criminal offenders and other at-risk individuals with job skills, anger management and parenting techniques as they attempt to stabilize their lives.

“The customer, Johnnie Tatum, had a budget that eliminated the chance of illuminated signage on the premises,” he said. “And, being located in a neighborhood with a high at-risk population, visibility was important. Window graphics were the most logical choice. The graphics communicate emotion, and the tagline, ‘Help is here,’ draws those in need. We’ve been successful in educating several customers about window graphics’ value.”

Velazquez designed the program using Adobe Illustrator, and printed the images with Clear Focus Imaging’s JetVue™ perforated window film on the shop’s Mimaki JV3-160SP solvent-ink printer using Mimaki’s ES3 low-solvent inks. He fabricated the text on a Graphtec FC7000-160 vinyl cutter using Oracal 751 high-performance, cast film.

After having cleaned the windows thoroughly, Velazquez installed the 155 sq. ft. of graphics using 3M™’s Power Grip applicator, which provides felt-wrapped edges and maintains even pressure when installing vinyl over large surfaces. To maintain a strong bond around the graphics’ perimeter, he used a 3M edge sealer.

Stemming from the window graphics’ success, Velazquez said a second stage of onsite vinyl graphics is in the works.