Vehicle Wrap Project of the Day: CV Wraps’ “Magnifique” Food-Truck Wrap

People unfamiliar with food trucks may stereotype them as nothing more than broken-down jalopies that serve tacos, or some bizarre, inedible fusion-cuisine mishmash – say, kim chi and macaroni-and-cheese tacos topped with a honey-bourbon glaze and marshmallows and wrapped in a waffle shell. Uh-oh; did I just give some misguided, would-be truck operator an idea?

Anyway, there are as many styles of cuisine available on food trucks as there are vintage delivery trucks waiting on graphics to prepare them for a second life as a budget-foodie haven.

The owner of France Delices, a “French street food” truck whose signature item is a duck-and-fig sandwich (vive la difference!), hired San Francisco’s Custom Vehicle (CV) Wraps to outfit its truck in a wrap the evokes the romance of Parisian street cafes. After having designed it with Adobe’s Creative Suite, the CV Wraps team fabricated it with Avery Dennison’s MPI 1005 Supercast Easy Apply RS on the shop’s HP DesignJet L26500 latex-ink printer.

In the Bay Area, the hundreds of food trucks aren’t just an amusing culinary diversion. They’re an essential weave in the fabric of the region’s restaurant scene. Organizations such as Off the Grid stage numerous food-truck events throughout the year. Now, this purveyor of la nourriture française is prepared to compete for the San Franciscan’s food dollar.