Design

Vehicle Wrap of the Day: Ferrari Color Transforms Trash Truck To Treasure

Folsom, CA garbage trucks outfitted with Rainbow Bridge image

Published

10 years ago

May 8, 2014

Steve Aust Signs of the Times May 2014 Issue

Rarely does a municipal official announce a budget surplus and invite local citizens to suggest ways to invest city funds. More often, city-council meetings involve contentious debates. It’s even better when local governments invest in signage and graphics to promote civic pride. Wraps for trash-collection trucks present a unique opportunity to take residents’ minds off the, ahem, pungent nature of the truck’s content and provide a positive local image.

Folsom, CA hired Ferrari Color (Salt Lake City, UT and Emeryville, CA) to wrap its entire trash-collection fleet with a rustic scene of the area’s iconic Rainbow Bridge. The Ferrari Color design team utilized Adobe® Illustrator® and Photoshop® software. Its Salt Lake City-based production facility printed the wrap on its Durst Rho 160 UV-cure-ink flatbed printer with 3M™ Controltac™ IJ180-10C with Comply™ v3 air-release media. To keep the image’s twilight glow, they added Scotchcal 8519 luster-finish overlaminate. Ferrari Color’s Emeryville, CA installation facility applied the wrap.

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