Business Management

USSC Releases Reports on Sign-Regulation Economics

Duke Univ. professor David McAdams addresses regulation and “game theory”, Richard Crawford authors companion piece

Published

9 years ago

October 12, 2015

Steve Aust Signs of the Times October 2015 Issue

The United States Sign Council (USSC) and USSC Foundation are announcing the release of a report by Duke Univ. professor David McAdams, which is entitled The Economics of On-Premise Signs. USSC is also unveiling a companion piece, Introduction to Game Theory and On-Premise Sign Regulation, by Richard Crawford, who serves as USSC’s legislative consultant. According to USSC, many municipalities address sign regulations as a zero-sum game, which means one sign owner’s gain equates to another sign owner’s loss. The study touts what USSC refers to as the Win-Win scenario or Positive-Sum Game, which espouses that, provided all signs are of adequate size, no detriment exists for any sign owners — all individual owners may create legitimate new demand for goods and services, with economic benefits for all.

Related Topics:Business Management October 2015

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