Business Management

U.S. Bank Acquiries Naming Rights for Minnesota Vikings’ Stadium

Agreement includes 467-ft.-long rooftop sign

Published

9 years ago

June 25, 2015

Steve Aust Signs of the Times June 2015 Issue

Stadium naming rights have become an immensely profitable revenue stream for professional sports teams. Minnapolis-based U.S. Bank, the nation’s fifth largest banking institution, has inked a deal with the NFL’s Minnesota Vikings to become the namesake corporate sponsor for its facility, according to the Minneapolis Star-Tribune. U.S. Bank will pay $11 million annually to have its name imprinted in five places on the stadium facade — most notably on the 467-ft.-long, rooftop sign.

The signage will buy U.S. Bank invaluable brand placement during live broadcasts of Vikings games, as well as during Super Bowl 51 in winter 2018 and the NCAA men’s basketball Final Four in 2019. The article notes that the bank wanted to expand its brand recognition along the East Coast.

For the full article, click here.

Related Topics:Business Management June 2015

click to Comment(Comment)

Up Next

Peyton Manning Delivers Keynote at ASI/Graphics Central Chicago show

Don't Miss

Dale Salamacha Discusses Marketing Your Vinyl-Wrap Shop

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.