ST Technology Editor Darek Johnson Speaks July 14 at ASI/ST Media’s Graphics Central Pavillion

As part of the Graphics Central Pavillion at the ASI Chicago show (ST‘s parent company, ST Media Group, is a Graphics Central Pavillion co-sponsor), which takes place July 14-16 at McCormick Place, ST Sr. Technology Editor and Analyst, will present a talk on the 14th from 1:30-4:25 that’s entitled "Grow Your Business: All About Wide-Format Digital Printing", that’s designed to give those new to, or considering entering the field, a broad based-market summary.

Here’s a summary of what the discussion will address:

In this session, Darek Johnson, Signs of the Times magazine’s senior technology editor and analyst, will present a real-world view of large-format digital printing. Whether your business is a sign company, a print shop, a promotional-product decoration or distributorship, or you’re just thinking of getting into large-format digital printing, you’ll discover practical advice — and get questions answered – in this interactive session that will include practical information and discussions on:
• Why you should become involved in large-format digital printing, with an overview of the market, cost and controls, markets and client sources
• Understanding the technology and its language
• Creating and processing the image — image types, image editing, RIPS, software and workflow.
• Selecting an inkjet printer, with overviews of machine types, print quality, and print permanence
• Consumables, inks and media
• Other digital print choices for print-service providers, including small-format and promotional-item printing.