Design

Sign Adjacent

Vintage produce labels helped inform much of the signage of their eras.

Published

14 years ago

April 19, 2010

Jeff Russ Signs of the Times March 2009 Issue

With spring in the air and most everyone either tending a garden or mowing a lawn, it’s a great time to revisit, and pay tribute to, vintage produce labels. These collectible pieces of Americana helped inform, and were informed by, much of the signage of the era.
Notice the gorgeous, hand-drawn typefaces, the first-rate artwork and the distinct motifs that literally started this country’s branding revolution. As is true for signage, much of this wonderful artwork is taken for granted. If not for collectors and aficionados, much of it would be lost forever.
Springtime is a season of rebirth and renewal, and, in that vein, let’s enjoy these long-lost labels as perhaps signage’s second-cousins. Enjoy!

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