SGIA, ISA Announce Coordination Efforts

Research reveals only 15.4% of attendees frequent both shows.

The International Sign Assn. (ISA), Alexandria, VA, and the Specialty Graphics Imaging Assn., (SGIA), Fairfax, VA, are announcing a joint effort to collaborate to maximize the associations and their respective tradeshows. After a study of the company’s last two shows, the organizations’ officials have determined that only 15.4% of attendees overlap and attend both shows. In a jointly issued press release, ISA and SGIA state, “We’re confident that the two expositions meet the diverse needs of our respective industries and provide a vital service in showcasing the latest technology and business practices. SGIA and ISA wish to thank exhibiting companies for helping their associations provide valuable information sources, educational opportunities and networking events throughout the year.”