SAR Frachisee Wraps San Diego Food Truck

For whatever reason, “bitchin’”, reportedly coined by the California surfer crowd in the 1970s, never caught on like “cool” and “awesome” as a term for expressing approval (although The Dead Milkmen’s “Bitchin’ Camaro” was a favorite song during my angst-ridden teen years). Maybe this burger joint on wheels, and its edgy graphics, will help reinvigorate the term.

After having perfected the design using Adobe Illustrator, the San Marcos, CA Sign*A*Rama franchise fabricated the wrap’s graphics for San Diego-based Bitchin’ Burgers using 3M’s IJ180-10C Controltac with Comply v3 air-release film, which it printed on a Roland SolJet Pro II V SC-545 EX printer with Eco-Sol Maxx inks. 3M’s 8518 glossy-finish overlaminate keeps the graphics … well, you know the word. To decorate the windows, the shop used Clear Focus Imaging’s 40%-perforated window film and CurvaLam optically clear laminate.

Because social media helps keep food-truck fanatics informed minute-by-minute, Facebook and Twitter logos are located prominently to reinforce the shop’s presence on these platforms. James Barraza and Richard Black, who designed the wrap, also allotted space to incorporate QR codes in the near future, which will advertise deals and promotions and be frequently changed.

Black said, “Most of the client’s customers discover him at special events, and a colorful wrap helps him stand out and generate buzz. We’re trying to get him to bring his personal truck in for a similar wrap, but he’s generated so much business that he can’t find the time.”