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Orange Blossom Special

Media 1 “taps” into a unique wrap

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Orlando, FL-based homebrewer Tom Moench creates beers that incorporate such disparate ingredients as shitake mushrooms, bing cherries and ginseng. After several trial-and-error attempts, he found a successful formula with his Orange Blossom Pilsner, which contains 2.3 teaspoons of honey in each bottle.

To tout his libation to the craft-beer set, Moench wisely chose to have a Scion – which hipsters, who often also love specialty brews, prefer – wrapped. He hired Longwood, FL-based Media 1/Wrap This! to execute the job. Using Moench’s furnished graphic elements, Media 1’s Jason Wissig concocted the wrap design using Photoshop and Onyx’s PosterShop RIP. To prep the vehicle for graphic application, installers Pete Dow and Christian Cortez applied 3M’s Primer 94 body filler.

Media 1 output the wrap on its Mutoh Toucan LT 64-in., solvent-ink printer with 3M’s Controltac IJ180- 10C v3 with Comply air-release film. The shop took the extra step of wrapping the hubcaps to provide extra flavor (the tap actually yields product!).

To help the Orange Blossom create the appropriate buzz on the street, installers applied 3M’s 8518 glossy-finish topcoat which it applied with a GBC Arctic Titan cold laminator. To assist the shop’s heat guns and 3M Gold squeegees with the installation, the Media 1 team applied the wrap with 3M’s Roller S application tools.
 

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