Gran Formato

Adidas goes big with soccer advertisement in Madrid.
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Adidas chose Madrid, the Spanish capital and futbol epicenter, to introduce its new line of athletic shoes – and they went big. Madrid-based sign company SANCA (sanca.es) handled the fabrication and installation of this 1,100-sq.-meter advertisement, which features prominent players Gareth Bale, Lionel Messi and Paul Pogba.

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