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Domino’s Displays Customer Feedback on Times Square billboard

The good, the bad and ugly shown on 4,630-sq.-ft. message center

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In a bold effort to differentiate itself from competitors, Domino’s Pizza is using its order-tracking system to compile feedback and display all customer comments — positive, negative and neutral — on a 4,630-sq.-ft. electronic display in Times Square. The campaign will run through August 23.

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