Daktronics Helps Orlando Magic Open Amway Center

Before the Orlando Magic tipped off the 2010-11 NBA regular season at the new Amway Center, the team had asked Daktronics (Brookings, SD) to deliver an integrated, LED-display system that highlights, and employs, the arena’s advanced technology. The system includes numerous, large-screen LED displays and one of the largest, suspended scoreboards.
The largest of the exterior displays, the Daktronics ProPixel® display, communicates with passersby and motorists driving by on Interstate 4. Inside the building, the system continues with the centerhung configuration; 360- and 270-degree digital ribbonboards; and 6mm-pixel, digital scorer’s tables, among many other components.
The large, exterior display utilizes more than 5,000 Daktronics ProPixel® LED sticks, each a meter long, configured into a 46 x 53-ft. video display. The spaces between the LED strips allow spectators inside the building, behind the display, to look outside through the open space.
Additional exterior displays include a curved digital sign on the lower end of the building’s signature tower, ticket window and parking garage displays.
The 40-ton, centerhung configuration incorporates 18 different, large displays and uses more than nine million, individual LED pixels, to show high-definition video and real-time data.
The 42 x 41-ft. main scoreboard is the tallest in any NBA venue. The scoreboard uses high-resolution, 6mm-pixel technology on each of the 18 displays, including the two digital rings and four tapered corners, which maximizes creative programming options.
A different video can simultaneously run on each of the four main videoscreens. Also, a single, massive, video image can appear on all 18 of the 6mm displays on the centerhung configuration. Because each of the centerhung screens utilizes the same pixel resolution, image quality remains the same on the screens.
Additional displays inside the venue include approximately 2,100 linear ft. of digital ribbonboards, the largest being a 360-degree, 1,100-ft.-long display that surrounds the entire seating bowl.
The Orlando Magic staff uses Daktronics new Show Control System, along with the company’s video-processing system, to create, size and control the video, animation, graphics, scoring, timing and statistical content that appears on the LED-display network.
Daktronics Keyframe® creative services group has produced an opening animation and Amway Center logo treatments, and is currently working on Magic-specific crowd prompts. The Keyframe® group will also be providing updates and new content throughout the season at the request of the Magic.
In addition to the Orlando Magic, the venue is also home to the Orlando Predators of the Arena Football League. The facility is owned and operated by the City of Orlando on behalf of the Central Florida community.