Daktronics Digital Displays Help Open KFC Yum! Center
Daktronics’ (Brookings, SD) integrated display system helped the KFC Yum! Center, in Louisville, KY, recently open. The new system incorporates large-screen LED displays within the seating bowl, professional-grade LCD screens and a control system that will deliver high-definition digital content throughout the venue.
The venue-wide digital-media-display network provides an internet protocol television (IPTV) solution that delivers multiple, live-content channels to any display in the venue. The solution is built around a computer-network structure so it can be expanded to accommodate most digital-media forms. Dynamic content can be seen on more than 400, large, LCD screens in the suites, concession, concourse and club areas. Users can connect to scores, statistics, news and information. Channels can offer different information simultaneously from live video to data focused for fantasy leagues.
The IPTV system also offers sponsor exclusivity. Operators have the ability to override content on any or all LED or LCD displays in the arena to show a sponsor’s logo or advertisement guaranteeing venue-wide exposure and greater value for marketing partners, and increased revenue opportunities for the property and its tenants.
Daktronics’ Show Control system allows administrators to turn on or off displays across the network, control their volume or change the channel so all the displays show the same content.
The new 22,000-capacity, multi-purpose KFC Yum! Center will be home to the University of Louisville men’s and women’s basketball programs. Additionally, it is designed to accommodate a wide variety of other events including NCAA championships.