Business Management

Caldera Announces WebShop feature

Designed to help faciliate selling process

Published

11 years ago

August 14, 2013

Wade Swormstedt Signs of the Times August 2013 Issue

Caldera (Strasbourg, France) has launched a web-to-print solution developed specifically for sign and display printers. WebShop is designed to help large-format PSPs promote their products online, reduce the time spent on the sales process, and increase orders. Based on the Magento e-commerce solution, WebShop can be integrated with Caldera’s Flow+ and RIP solutions to provide a complete sales-to-production system.

Highlights include the ability to create multiple shops, with different products and prices for specific customers or target markets, and various product-categorization features with unlimited numbers of categories and sub-categories supported. Caldera lists Simple Product, Grouped Product, Configurable Product, Virtual Product, Downloadable Product and Variable Size Product as categories.

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