YESCO Celebrates 100th Anniversary in Business

One of America's largest sign companies since 1920.
YESCO logo

YESCO (Salt Lake City) a company known for creating internationally recognizable signs, celebrates 100 years in business in 2020. Today, YESCO represents one of North America’s largest and most recognized sign companies thanks to its historic roster of iconic signs. 

According to a statement made by YESCO, the family-owned and operated company began in 1920 in Ogden, UT. Founder Thomas Young borrowed $300 from his father to start the business, originally known as Young Electric Sign Co. It began specializing in wall-painted advertisements, goldleaf window lettering and coffin plates. In 1932, YESCO created the Boulder Club sign, which depicted a stein of flowing beer. This sign and others allowed the company to become a pioneer in storefront advertising. In 1945, YESCO opened their Las Vegas branch, which remains the largest to the day.

Today, the company is headquartered in Salt Lake City and is helmed by multiple generations of the Young family. YESCO owns three manufacturing plants featuring automated and custom equipment, as well as sales and service offices located around the country. The company also operates a franchise sign and lighting service business throughout the US and Canada. 

“This year marks an extraordinary milestone for our family’s business,” siad Jeff Young, vice president and chief marketing officer, YESCO. “Thanks to my grandfather’s vision and ingenuity during the pioneering days of sign design, along with the hard work of nearly 1,100 employees today, our company is, literally, looking ahead to a bright future.”

Recognizable examples of YESCO’s work include the following:

  • Hacienda Horse and Rider, Silver Slipper, Vegas Vic and Welcome to Fabulous Las Vegas sign, Las Vegas
  • El Capitan Theatre, Hollywood, CA
  • The Forum, Inglewood, CA
  • Snelgrove Ice Cream, featuring a giant, rotating ice cream cone, Salt Lake City
  • Iconic Olympic rings illuminating the 2002 Olympic Winter Games, Salt Lake City
  • Denver International Airport, Denver
  • Million Dollar Cowboy Bar, Jackson Hole, WY
  • Jackson’s Food Stores, Boise, ID
  • Vee Quiva Hotel & Casino Laveen, AZ
  • Reno Arch, Reno, NV
  • Rogers Arena, Edmonton, AB, Canada

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Signs of the Times June 2020

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