First Considerations for Digital Signage

Tips for sign companies entering the digital signage sphere.
Tips for sign companies entering the digital signage sphere

We recently visited the Digital Signage Expo to explore opportunities for sign companies. A spokesperson from gold sponsor Gable (yep, they dropped “sign” from their name) told us that sign companies have been slow to adopt digital, but it’s something without which they would not have survived the recession.

Ready to offer digital, but not sure where to start? First, consider how you’re going to deliver content, whether via external computer, a content management system (CMS) or an onboard computer. In taking a site survey, consider light level. Proximity to windows and other high-light factors can require haze panels that disperse light and minimize reflectivity.

For any project, use commercial-grade LCD panels – no Costco TV screens. And today’s low-bezel options mean you can create an oversized screen inexpensively by juxtaposing four smaller panels rather than buying one big direct-view LED screen.

Finally, like LEDs, digital sign products should be backed by a warranty and a reputable manufacturer. As sign companies move into this space, we expect to see more and more small spaces become interactive. Think car buying kiosks in shopping malls that draw in buyers, despite being far from lots of gleaming new vehicles. 

NEC Display Solutions of America Director of Product Marketing Kevin Christopherson contributed to these tips.

Signs of the Times July 2019

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