SAi Rebrands Company Color

The new color demonstrates the "Power of Purple."

SA International (SAi, Salt Lake City) announced that the company has officially changed its branding color from its familiar red to a vibrant purple.

“Our transition to purple symbolizes [the company's] continued commitment to blaze the trail for the future of design, print and CNC machining,” SAi Marketing Director Michelle Johnson said. “In addition, red is an increasingly prevalent color among many companies within our industry. Living by our ethos to help customers stand out from the crowd, we wanted to also ensure that SAi as a company effectively differentiates itself within the industry.”

Having already adopted the new corporate colors at the recent SGIA Expo, SAi is now demonstrating the ‘power of purple’ visual identity publicly worldwide.

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Signs of the Times December 2018

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