Roland DGA and Richard Childress Racing Partner on New Wraps

Higher print demand is part of NASCAR’s “New Normal."
Roland DGA and NASCAR's Richard Childress Racing Partner on New Race-Car Wraps

Roland DGA Corp. (Irvine, CA) announced that the print and installation workload for their NASCAR partner Richard Childress Racing has increased substantially. According to a statement from Roland DGA, for design, printing and installation, RCR Graphics Center Manager Nick Woodward has a full-time crew of eight graphics professionals, plus several advanced Roland DG wide-format printers, to get the job done. All the design, printing and installation takes place at the RCR Graphics Center, an 8,000-sq.-ft. facility located on the racing team’s expansive Welcome, NC campus.

"This season, we also have some new valuable additions on the equipment front, including two new Roland DG TrueVIS VG2-640 wide-format printer/cutters," said Woodward. The RCR Graphics Center relies on Roland DG printers exclusively to produce all of the team’s racecar and support vehicle wraps. In addition to its two VG2 devices, the shop is equipped with a SOLJET XF-640 printer, a VersaUV LEC printer/cutter – primarily for creating signs and displays for Childress Vineyards – and a GR series vinyl cutter.

"While basic operating procedures have changed, and the work is more challenging, one thing remains the same – the importance of our sponsors’ vehicle graphics. NASCAR continues to have a huge fan base that watches the races religiously on TV," Woodward said. "Millions of eyes are fixated on these cars during any given race, so the print quality of our sponsors’ wraps needs to be perfect. NASCAR’s TV audience is even larger than in the past, making the quality of our vehicle graphics more important now than ever before."

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Signs of the Times August 2020

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