Slam Dunk

Dunkin' Brands drops 'Donuts' on trial signage.
Dunkin' Brands drops 'Donuts' on trial signage.

Dunkin’ Brands recently deployed abbreviated signage at a Pasadena, CA location, the first of multiple sites that will simply say “Dunkin’” on store signage instead of the familiar “Dunkin’ Donuts.” This trial signage could become part of a larger redesign the company says is set for mid-to-late 2018, a revamping that will also include streamlined menus and new store layouts.

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