Direct Edge Media Launches #BringBackRetail Initiative

Direct Edge to reimburse employees who shop at select retailers.
Bring Back Retail by Direct Edge Media

FUJIFILM North America Corp., Graphic Systems Division (Hanover Park, IL) has announced that Direct Edge Media (Anaheim, CA), a print communications company, is using #BringBackRetail to help drive business back into brick and mortar retail stores. On June 27, Direct Edge will kick-off #BringBackRetail by investing money into its business partners’ brands and reimburse Direct Edge employees who make purchases at select retailers.

To kick-off #BringBackRetail, Direct Edge will be hosting an event with its employees on June 27 at the Irvine Spectrum Center in California at 10:30 a.m. PDT, encouraging team members to shop at a list of Direct Edge’s retail partners. As an incentive, Direct Edge will be reimbursing its employees for their retail purchases up to $250.

“As an organization, we have always valued our business clients as an extension of our Direct Edge family. Many of them have been deeply impacted by COVID-19 and we wanted to create a fun way to unite our employees while doing our part to support our business partners,” said Ryan Brueckner, CEO and co-founder of Direct Edge Media.

Prior to this, after interviewing more than 1,100 customers, Fujifilm released survey results revealing an encouraging outlook for print service providers despite the recent COVID-19 impact on many commercial businesses.

For more information, visit bringbackretail.com.

Signs of the Times July 2020

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