The 9 Cardinal Sins of Wrap Design

No-no's include social media icons, multiple fonts and clip art.
The 9 Cardinal Sins of Wrap Design

Taken from KickCharge Creative (Washington, NJ) President and Chief Creative Officer Dan Antonelli’s seminar at the recent ISA Sign Expo.

  • The design is not brand centric.
  • The design uses Photoshop glow effects or heavy outlines.
  • The design uses Facebook, Instagram or Twitter icons.
  • The design uses parentheses for phone numbers.
  • The design uses an abundance of bullet points.
  • The design uses multiple fonts.
  • The design uses clip art.
  • The imagery doesn’t convey what the company does.
  • The company name includes “Inc.” or “LLC.”
Signs of the Times December 2019

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