7 Ways to Elevate Design on a Budget

Recommendations derived from a recent SEGD conference for designers and signmakers.
7 Ways to Elevate Design on a Budget

The Society for Experiential Graphic Design (SEGD, Washington) recently hosted a daylong conference to help designers and signmakers elevate the experiences created by their designs. Why? Because consumers are tired of the expected and are seeking out an experience rather than a hard-sell. And experiential designers need sign companies to help with logistics on complex projects: “The minute we know we might get a project, we’re talking to fabricators,” said speaker Nathan Hill, partner and design lead, SpaethHill (Alexandria, VA).

  1. Complement the architecture; don’t combat it.
  2. Purposefully integrate a mixture of media (Joe Lawton, director of media + marketing; Media-Objectives, Chicago).
  3. Think about the value that designed spaces bring qualitatively and quantitatively. When they have both, check social media – people will be posting about it (#adobelife, Lacey Engelke, workplace experience designer, Adobe Design, San Francisco).
  4. A notable chunk of the population (8% of men and 0.5% of women per the National Institutes of Health) is colorblind. Use secondary letterforms and numbers in wayfinding signage, or try an alphabetical system.
  5. Consider making the graphic a structure itself, rather than applying it to a structure (Braulio Baptista, partner, ZGF, Los Angeles).
  6. Design it as if you don’t have any budget constraints first to avoid stifling creativity. Separate it internally – let one person look at budget, another at design. Consider cheaper materials.
  7. Budget an extra 20% for change orders and contingency fees and allow for some cushion in your budget. 
     
Signs of the Times October 2019

Digital Edition

Enhance your Signs of the Times reading experience by exploring our interactive digital edition. Receive it in your inbox by subscribing online.

Recent Articles

VIEW MORE
Durst to Debut New Rho 2500 at PRINTING United 2019

Durst to Debut New Rho 2500 at PRINTING United

Signs of the Times Editor
Trotec Laser

Trotec Laser Acquires Engravers Network

Signs of the Times Editor
Roland DGA to Exhibit 10 New Products at PRINTING United 2019

Roland DGA to Exhibit 10 New Products at PRINTING United

Signs of the Times Editor