Business Management

Succession Perfection

Signature Sign & Image co-founders Jeff and Elaine Wallis move into semi-retirement.

Published

4 years ago

September 3, 2020

Jeff Russ Signs of the Times September 2020 Issue

Signature Sign & Image (Niagara Falls, ON, Canada) is passing the torch. After 37 years, founders Jeff and Elaine Wallis are easing into semi-retirement and handing the day-to-day operation of the shop over to their son Mark Wallis and his wife Emily Butko Wallis.

Signature specializes in main identity signs, digital LEDs, illuminated signs and brand identity. The staff of 14 will continue to fabricate everything in their 17,000-sq.-ft. facility.

Congratulations, Jeff and Elaine, and best of luck to Mark and Emily. We can’t wait to see what your next chapters hold.

Elaine and Jeff Wallis

Jeff Russ

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.

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