Up in the Air Guitar

Design Communications Ltd.'s digital sculpture project for a guitar-shaped hotel.
Design Communications Ltd.'s digital sculpture project for a guitar-shaped hotel.

Design Communications Ltd. (Boston) designed, engineered, installed and managed a unique digital sculpture project for the Seminole Hard Rock & Casino (Hollywood, FL) that involves 2.3 million LEDs, video mapping and lasers.

The Seminole, the world’s first guitar-shaped hotel, is able to project a variety of visual effects and presentations, as each section of the guitar façade serves a separate function in this 400-ft.-tall digital signage display.