5. Be simple and obvious
Remember that your client’s potential customer forms a first impression of a business within a couple of seconds of seeing a wrap. If you have done all of the items above, then your design should be simple and obvious, which are good in this instance. You don’t want people to have to think too hard about what your client does. “Is that van for a roofer, a garage door company, or a contractor?” Dan asked of one photo on the seminar screen. And don’t let imagery obscure the message, he added. The design should reinforce the brand; slight adjustments can still maintain the brand while being impactful.
