ER2 Image Group’s COVID-19 response was multifold: vinyl application, signmaking and the manufacturing of personal protective equipment (PPE). ER2 branded a side of its building with “We’re all in this together,” in 3M IJ8624 vinyl. According to Alan Schellerer, vice president/partner of ER2, to further personalize the sentiment, each of the company’s 65 employees signed pieces of paper. The signatures were then vectorized, cut out of textured vinyl and applied near the quote.
The company has also donated 1,000 signs to the community, encouraging locals to express their appreciation for medical professionals or first responders as part of a positivity-driven social media campaign by ER2. Finally, Schellerer said that ER2 – typically a full-service grand format printing company – has converted much of its resources to producing PPE and “other types of COVID-prevention signage,” and is educating its staff about selling such signage as companies return to work.
modifying sign production for good
The (Sign) Power of Positivity
June 03, 2020
Sign businesses have altered output or formed new initiatives to aid the COVID-19 relief effort.